Established in 2006, Qbox Gallery had a strong focus on nurturing young and emerging artists. The gallery's logotype and identity were carefully crafted to capture its essence. A practical and versatile invitation format was developed: an A3 invitation-poster that conveniently folds in two, eliminating the need for envelopes when sending it.
The artistic direction for each invitation took shape through engaging discussions with the artists and curators involved in the exhibitions. The aim was to create visually captivating designs that would encourage recipients to proudly display the invitations on their walls.
Considering budget constraints, a strategic approach was taken: two colors were thoughtfully chosen, and a variety of paper stocks were utilized to achieve cost-effective yet visually appealing results. In some instances, unique materials were even used, creating exclusive "limited edition" versions of the invitations.